Basketball is on the upswing, with men’s college games accounting for 1.51% of watch-time, while NBA basketball had 1.11%.

Source: https://www.nexttv.com/news/nfl-dominates-viewing-as-playoffs-progress-tv-by-the-numbers

INDIAN WELLS, California : Britain's Emma Raducanu has learned that good fortune can be fleeting and bad luck can cruelly compound itself but said she is on the upswing following her second-round victory at Indian Wells on Saturday.

Source: https://www.channelnewsasia.com/sport/raducanu-says-luck-cuts-both-ways-after-advancing-indian-wells-3341416?cid=cna_flip_070214

In the late 1800s public power was on the upswing, led by reformers like mayors Tom Johnson of Cleveland and before him, — a son of Maine, Civil War veteran, businessman, mayor and governor.

Source: https://www.pressherald.com/2023/10/30/seth-berry-pucs-were-created-to-benefit-for-profit-monopolies-oppose-public-power/

Komehyo, a major retailer of second-hand luxury goods, said sales to Chinese visitors have been on the upswing since April, and Isetan Mitsukoshi is seeing a shift from mass cosmetics purchases toward experience-based services.

Source: https://newsinfo.inquirer.net/1820655/china-group-tours-return-to-japan-but-explosive-spending-unlikely